Emilie Seferaj has many years of experience in leadership within the retail industry and has always been driven by meeting people and creating meaningful experiences. Through design, she continues this interest by exploring the relationship between people, objects and space. She holds a bachelor’s degree in Design (2025) from HDK-Valand – Academy of Art and Design at the University of Gothenburg, and also completed an exchange semester at Aalto University in Helsinki (2022). She is driven by a curiosity about stories and communication – how design can carry meaning, evoke associations, and create dialogue between humans and objects. Her starting point is often the everyday: what is visible, but also what lies beneath the surface.