Alexandra Friberg studied arts and crafts and metalwork at Nyckelviksskolan- Arts, Crafts & Design School in Lidingö from 2013 to -15 before continuing with a bachelor’s in interior architecture and furniture design at Konstfack University of Arts, Crafts and Design in Stockholm. As her degree project Friberg made the furniture collection Braid consisting of an armchair, a cabinet, a lamp and a stool all made of pine wood and braided leather. By working with braiding in leather as a technique, sculptural element, and pattern, she examined what ornamentation can mean for contemporary furniture design. Braid was a part of the Ex-Works exhibition at Museum of Furniture Studies in 2020/2021.
Friberg has received several scholarships and awards such as the Newcomer of the Year by the magazine Form in 2020 and was honored with the Judges favorite project by Richard Elder, Vice President and Creative Director of the Herman Miller Brand during the Global Design Graduate Show. In 2021 Friberg was a part of the Young Swedish Design competition and travelling exhibition with Braid, where she also received the Danish textile company Kvadrat´s scholarship. In her own Stockholm based design studio Friberg works with furniture and jewelry design.